https://docs.magento.com/m2/ce/user_guide/cms/editor-widget.html

Inserting a Widget

The Widget tool can be used to add a variety of content elements to the page, including links to any content page or node, product, or category. Links can be positioned on the page in a block format, or incorporated directly into the content. You can use the Widget tool to create links to the following types of content:

ウィジェットツールは様々なコンテンツ要素を追加するために使用することができます。コンテンツページ、ノード、商品、カテゴリ等です。リンクはブロックの中や直接ページに組み込まれた形で設置されます。以下のタイプのコンテンツへのリンクを作ることができます。

By default, links inherit their style from the style sheet of the theme.

To insert a widget:

1. Open the content page to be edited.
2. In the panel on the left, choose Content. Then, use either of the following methods:

[コンテンツ]を選択します。カキのどちらかの方法で行います。

3. When prompted, choose the Widget Type. This example shows how to insert a link to a product.
4. To use the product name, leave the Anchor Custom Text field empty.
5. Enter a Anchor Custom Title for best SEO practice. (The title isn’t visible on the page.)
6. Set Template to one of the following:
  • To incorporate the link into text, select “Product Link Inline Template.”
  • To place the link on a separate line, select “Product Link Block Template.”
7. Tap Select Product, and do the following:
a. In the tree, navigate to the category you want.
b. In the list, choose the linked product.
c. Click Insert Widget to place the link on the page. In the HTML, a markup tag for the link appears at the top of the page, enclosed in double curly braces.
d. If needed, use Cut (Ctrl + x) and Paste (Ctrl + v) to position the markup tag in the code where you want the link to appear.
8. Tap Show / Hide Editor to see the link in WYSIWYG mode.

You can continue editing the page, and incorporate other links into the content.