https://docs.magento.com/m2/ce/user_guide/catalog/categories-content-settings.html
Content Settings
The Content settings determines any additional content that is to appear on the category page. In addition to the list of category products, the page can include an image, text description, and CMS block.
Category Content
-
Field Descriptions FIELD
SCOPE
DESCRIPTION
Category Image
Store View
Uploads an image that appears at the top of the category page.
Upload
Uploads an image for the category page.
Description
Store View
Enter a description of the category content.
WYSIWYGEditor
Toggles the editor between WYSIWYG and HTML modes.
Add CMS Block
Store View
Adds an existing CMS block to the category page.
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